“The best way to predict the future is to create it.” -Peter Drucker

Our Internationalization Process

Soft Landing

It Doesn’t Involve Moving Abroad

Soft Landing is an internationalization term for when companies are seeking to explore international markets. It is an initial attempt focused on testing the market to determine optimal positioning and gauge chances of success. A highly competitive market or cultural and economic differentiators could complicate and delay adaptation so a Soft Landing is meant to mitigate these risks.

Being an initial phase, it does not involve immigration or company verticalization efforts.

Our internationalization program includes an optional soft landing phase, strongly suggested as extra time for market adaptation.

Full Landing

Usually Involves Moving Abroad

Since soft landings often do not include immigration or verticalization, startups find themselves with a weak presence, consequently limiting opportunities for investment acquisition, exits, and market penetration.

Investors invest on team more than on the product. If the team is abroad, they’re more hesitant in investing, which as a consequence limit the startup’s growth, resulting in smaller exits. Having a strong local presence is also a strong market preference.

Knowing this, we’ve developed an extended version of the soft landing, where the startup is ready to fully expand their business and grow vertically in order to secure or enhance its current position and further gain market ground.

We handle immigration requirements to onboard executive directors and other essential members from their international headquarters to ensure the quality and culture standards are also followed by the subsidiary.

We Have the Most Comprehensive International Acceleration Program

We were able to create an adapted internationalization model sharing tasks between our team and the startup’s or scaleup’s, consequently lowering the costs. This not only allows both Full and Soft Landings phases to be affordable but still effectively matches the expectations of a minimum justified investment required for American immigration.

Startups – Cohort-Based (2x a Year) – Seed to Series A

Our Startup program is designed for startups up to Series A, with an optional Soft Landing or straight into Full Landing.

Soft Landing

During this phase, we act as the American team for the startup, doing all the work to validate the market to ensure better results during Full Landing. We will apply an overall 3:1 startup to professional ratio to ensure adequate coverage for each startup.

  • 3 months prior to Full Landing (February – May | August – November)
  • Focused on market validation
  • Material analysis and auditing;
  • Initial immigration analysis and auditing
  • Business development and strategy
  • Full marketing support and event representation

Full Landing

  • 6 months after to Soft Landing (May – November | November – May)
  • Focused on market penetration and investment acquisition
  • Full immigration
  • Full relocation support, including housing, health insurance, and language support;

To find out more details about both programs and to sign up, visit the Startups Page.

Startups

Scaleups – Not Cohort-Based – Series B+

Our Scaleup program is designed for companies starting at Series B, with a 6-month Soft Landing program that can be scaled to Full Landing.

Soft Landing

Our Internationalization Scaleup program is designed for startups that have acquired a Series B and higher valuation, and it is not cohort-based. Rather, the program follows a 6-12 month approach to sharing tasks between our team and the scaleup’s, and it is geared towards business development, following a 2:1 or 1:1 company per professional ratio, depending on how much the company is willing to invest.

  • 6-12 month program
  • Focused on business development;
  • Material analysis and auditing;
  • Initial immigration analysis and auditing
  • Business development and strategy;
  • Full marketing support and event representation;

To find out more details about both programs and to sign up, visit the Scaleups Page.

Scaleups